Creating digital products with the user's Happy Path at the forefront

As a UX/UI designer with 17 years of experience, including seven years in professional UI design and ten years in eCommerce UX, I'm dedicated to delivering pixel-perfect and responsive interfaces. I'm passionate about my craft and bring a wealth of expertise to every project.

As a Principal UX Designer and UX Strategist in a distributed UI/UX department, I collaborate with project teams to develop eCommerce websites for top global B2B/B2C brands. While I value the SDLC process, I prioritize flexibility and adaptability to ensure high-quality work is delivered on time, even when circumstances and requirements change.

Content updated: March 2023

Value and Expertise

• Leading design teams, serving as a creative director along with client-facing communication are important aspects of my professional expertise.
• Applying a data-driven design approach based on client analytics or other analytical data input.
• Incorporating industry best practices and technical approaches to meet business and customer needs.
• Improving functional specification documentation by consulting with the business analyst team.
• Delivering high-fidelity prototypes and animated flows to reduce team effort, reduce possible rework.
• Maintaining visual consistency to achieve a polished, pixel-perfect look and feel.

Platforms

Over the past ten years, I've had the privilege of immersing myself in a diverse array of platforms, each with its unique features and challenges.

SalesForce Commerce Cloud, Magento / Magento 2, Intershop, Hybris and others.

Skillset and Proficiency Highlights

• Mobile First & Responsive Design — Designing websites and applications that are optimized for mobile devices and responsive to different screen sizes.
• Hi-Fi Interactive Prototypes with Built-in Scenarios and Dynamics — Creating highly interactive prototypes that simulate user experiences and behaviors.
• Wireframes — Creating simplified layouts and structures to guide the design of user interfaces.
• User Research — Conducting research and analyzing user behavior to inform design decisions.
• Competitors Evaluation — Analyzing competitors' products to identify strengths, weaknesses, and opportunities for improvement.
• Information Architecture — Organizing and structuring content and information to make it easy for users to find and use.
• Information Design — Designing the presentation of information to make it easy to understand and use.
• User Flows — Mapping out the steps a user takes to accomplish a task or goal in a system.
• Interaction Design — Designing how users interact with a system and how the system responds to user actions.
• Visual Communication — Using visual elements such as color, typography, and layout to communicate effectively with users.
• Interface Design — Designing the visual and interactive components of user interfaces.
• Drawing (On-the-Fly Mock-Ups) — Quickly sketching out design ideas and concepts on the fly.
• UX Writing — Writing clear and concise text that guides users through a system and supports their goals.
• Coding (HTML/CSS/JS) — I have a background in front-end development which beneficial in terms of technical understanding, advanced collaboration with developers and producing highly feasible artifacts
• Data and Analysis — Working with data to inform design decisions and improve user experiences.

UX process and Design thinking

My process for creating digital experiences involves researching the target audience through surveys, interviews, and usability testing. Then, I design the interface, create prototypes, test them with users, refine the design, and implement it. Ongoing monitoring and maintenance are crucial for optimal user experience.

My design thinking involves empathizing with the users, defining the problem, ideating solutions, prototyping designs, and testing with users. I use an iterative approach to refine and improve the design until it meets the needs of the users and the business goals of the project. The goal is to create a user-centered design that solves the defined problem and achieves the desired outcomes for the business.

Design System Approach

I usually leverage the power of design system and specifically 8-point grid approach. It provides consistency and efficiency in the design process by establishing a set of guidelines and components. It saves time and promotes collaboration while ensuring a cohesive look and feel across products and platforms. The result is a better user experience and stronger brand identity.

Case Studies

Actual showcases and brand names are unavailable due to NDA agreement.

Feel Like Talking?

Feel free to drop me a note at LinkedIn.