Creating digital products with the user's Happy Path at the forefront

The golden age of UX might not have been from 2010-2017, as some suggest, but is actually ongoing now. Despite current layoffs and budget cuts, this challenging environment presents an opportunity for UX professionals to redefine their role. Instead of focusing on gimmicks, UX should pivot to understanding stakeholders, aligning with customer values, and de-risking production by addressing problems early. This shift emphasizes UX as a "business therapist," focusing on framing problems, facilitating cross-disciplinary collaboration, and designing processes that naturally lead to better products.

I began my professional journey in 2005 as a UI designer and transitioned to become a dedicated UX engineer in 2013. Passionate about my craft, I strive to bring a wealth of expertise to every project I join.

As a Principal UX and UX Strategist within a globally distributed team, I develop eCommerce websites and applications for leading global B2B/B2C brands. While I value processes, I prioritize flexibility and adaptability to ensure timely delivery of high-quality work, even amid changing circumstances and requirements.

My primary focus lies in UX and CX, supported by a professional background in user interface, visual, motion, and graphic design. I believe that a good UX designer should possess a UI knowledge base, just as a good UI designer should understand UX fundamentals. However, these roles excel when dedicated specialists in both UX and UI collaborate on complex projects.

My approach to achieving good UX involves analyzing behaviors, data, and analytics to craft intuitive experiences free from personal biases. I specialize in various eCommerce platforms, including SFCC, SFRA, Demandware, Intershop, Magento, and Hybris.

Content updated: Feb 2024

Value and Expertise

I specialize in leading design initiatives and client engagements with a focus on user experience strategy at the first place. With a data-driven and user-centric approach, I collaborate with cross-functional teams to create intuitive interfaces and streamlined workflows. My expertise lies in translating user needs into actionable design requirements, ensuring optimal usability and accessibility throughout the process.

Platforms

Over the past years, I've had the privilege of immersing myself in a diverse array of platforms, each with its unique features and challenges.

SalesForce Commerce Cloud, Magento / Magento 2, Intershop, Hybris and others.

Skillset and Proficiency Highlights

UX process and Design thinking

My process involves researching the target audience through surveys, interviews, and usability testing. Then, the team designs the interface, creates prototypes, tests them with users, refines the design, and implements it. Ongoing monitoring and maintenance are crucial for optimal user experience.

My design thinking is empathizing with the users, defining the problem, ideating solutions, building Customer Journey Maps, Happy Paths, User Flows, I use an iterative and agile approach to refine and improve the design until it meets the needs of the users and the business goals of the project. I encourage a collaborative and creative mindset, aiming to tackle complex problems by focusing on the needs and perspectives of the end-users.

Design System Approach

I leverage the power of design systems and specifically 8-point grid approach. It provides consistency and efficiency in the design process by establishing a set of guidelines and components. It saves time and promotes collaboration while ensuring a cohesive look and feel across products and platforms. The result is a better user experience and stronger brand identity.

Typography

Typography plays a pivotal role in UX design, significantly impacting user perception and interaction. Research indicates that well-designed typography can improve reading comprehension by up to 50%. Within design systems, establishing consistent typographic guidelines leads to a 20% increase in user satisfaction and a 15% reduction in cognitive load. By integrating typography systematically, teams can achieve visual coherence, reinforce brand identity, and enhance user comprehension, ultimately contributing to a more effective and enjoyable user experience.

Case Studies

Actual showcases and brand names are unavailable due to NDA agreement.

Feel Like Talking?

Feel free to drop me a note at LinkedIn.